SuperYacht 

Services
Strategy
Branding
Design
UX/UI
Content
Comms Planning
Collateral
Production

 

Communicating with the world’s wealthiest individuals

Selling one of the most beautiful super yachts in the world, designed by the iconic Philippe Starck, is not as straightforward as it sounds. The execution needed to match the highest standards in design (and its price tag!)

Taking inspiration from the fantastical world of 007 we created uber-luxurious content and collateral. Mindful of the adage ‘you always want what you can’t have’, our messaging was subtle yet persuasive, detailing the many attributes of the boat as well as its design heritage.

We targeted 200 of the wealthiest people in the world. Cautious that secrecy and personalisation was paramount we created an App on a personalised iPad that was designed to destroy itself automatically should anybody try to screen grab or share.

The final result? A sleek and innovative suite of assets that managed to retain its secrecy and exclusivity.


superyacht promotional film


 Superyacht app

Superyacht app


 superyacht app screens

superyacht app screens


 superyacht app user journey

superyacht app user journey


 philippe starck superyacht article in perspective magazine.

philippe starck superyacht article in perspective magazine.