Communicating with the world’s wealthiest individuals
Selling one of the most beautiful super yachts in the world, designed by the iconic Philippe Starck, is not as straightforward as it sounds. The execution needed to match the highest standards in design (and its price tag!)
Taking inspiration from the fantastical world of 007 we created uber-luxurious content and collateral. Mindful of the adage ‘you always want what you can’t have’, our messaging was subtle yet persuasive, detailing the many attributes of the boat as well as its design heritage.
We targeted 200 of the wealthiest people in the world. Cautious that secrecy and personalisation was paramount we created an App on a personalised iPad that was designed to destroy itself automatically should anybody try to screen grab or share.
The final result? A sleek and innovative suite of assets that managed to retain its secrecy and exclusivity.