Coloplast

Coloplast
CLIENT:
Coloplast
BRIEF:
Create a dialogue with the UK's estimated 2 million people suffering from chronic constipation. And get them to consider a more radical but potentially more effective solution to their problem.
SOLUTION:
Chronic constipation is not something most people want to talk about. Our work needed to find an expression that would attract people to engage with the campaign and a whole series of materials, nurse calls, web help etc. to help them to trust in us and the product.
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